How Dragon Argent increased Organic Traffic by 396% with Rank Strikers
CLIENT
Dragon Argent
SERVICES
Website | SEO | Paid Campaigns
YEAR
2022 - Present
THE CLIENT
Dragon Argent is a SRA regulated law firm supporting startups and SMEs in the UK providing corporate, litigation, art law, intellectual property, and employment law advice. They approached Rank Strikers to provide digital marketing support for their law firm and help in positioning their key practices in new markets and to increase organic search traffic.
THE CHALLENGE
Disillusioned by Past SEO Failures, Dragon Argent Seeks Results
Dragon Argent, a leading London Law firm, came to Rank Strikers with a sense of disappointment. Previous attempts at SEO with other companies had yielded minimal results, leaving their website stagnant for nearly two years despite consistent content creation.
Recognising the need for a stronger online presence to attract new clients and grow their business, Dragon Argent sought a strategic SEO partner to dominate search rankings and outshine competitors.
OUR SOLUTION
Content Marketing, On-Site SEO, and Off-Site SEO
To propel Dragon Argent to the top of search engine results, Rank Strikers implemented a comprehensive "Three Pillar Approach." This strategy focused on creating a robust content presence that showcased the firm's expertise and targeted key practice areas.
1. Content Marketing: Through high-volume, informative articles, Dragon Argent solidified its dominance in its core legal specialisations. This strategy also allowed for expansion into new markets, attracting clients beyond their immediate location.
2. On-Site SEO (Work “On” the Website): Rank Strikers revamped the website's internal linking structure, making it easier for users to find the information they need quickly and intuitively for key services.
3. Off-Site SEO (Local SEO & Link Building): By building hundreds of local citations and adding a substantial number of images to Google My Business, Rank Strikers helped Dragon Argent establish a solid foothold in local search.
Rank Strikers also helped improve Dragon Argents’ link profile by publishing, and optimising fresh content and then performing outreach to prominent media outlets.
THE OUTCOME
Traffic increased by 396%!
Dragon Argent's website underwent a remarkable transformation in just a few months. Previously struggling in search results, the site now boasts a commanding presence, consistently ranking within the top three positions for a staggering 190 different search phrases.
This dominance extends to highly competitive terms like "Law Firm for Startups," "Art Lawyers," and "Corporate Lawyers for Startups in London", where they now hold the coveted #1 organic ranking.
The impact on website traffic is equally impressive. Within a six-month timeframe, Dragon Argent experienced a significant surge: clicks doubled, overall traffic organic traffic witnessed a phenomenal growth of 396%.
These metrics paint a clear picture of Dragon Argent's successful journey from search obscurity to market leader.
✅ Organic Google traffic has more than doubled
✅ 45% increase in organic goal conversion
✅ 98% increase in new organic user globally
✅ CPA for PPC leads has reduced to under £45
“The Rank Strikers team has gone over and above to help us establish a compelling online footprint. We are in the midst of expansion to different law practices and within an incredibly short period of time, our rankings for those key services were top of class. Plus, they are responsive, communicative, and super nice people to boot. I one million percent recommend you hire these guys if you want to improve your rankings.”
James Kearns, Head of Legal at Dragon Argent
How can we help your law firm?
Our lead generation strategy has been proven to work for all law firms, no matter where you’re located or what you practice. It’s been proven time and time again to help all law firms get new cases in the door.
Contact us today for a free consultation to drive change and grow your market share.
