Google My Business Listing for Local SEO

7 Mar

Why Google My Business is Essential for Local SEO

If you run a local business in the UK, appearing in Google’s Local Search Results is critical for attracting customers. One of the most powerful tools for local SEO is Google My Business (GMB), now known as Google Business Profile. A well-optimized GMB listing can help you rank higher in local search results, attract more customers, and increase credibility.

As a Google Partner Agency, Rank Strikers has helped businesses across London and the UK dominate local search rankings through strategic Google My Business optimization. In this guide, we'll walk you through everything you need to know about using GMB effectively.

What is Google My Business (GMB)?

Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Google Maps. When customers search for businesses near them, Google displays local business listings with details such as:

✅ Business name, address, and phone number (NAP)
✅ Website and social media links
✅ Customer reviews and ratings
✅ Opening hours and business categories
✅ Photos and videos of the business
✅ Q&A section where customers can ask questions

A fully optimized GMB listing improves visibility in Google’s Local Pack, making it easier for potential customers to find and contact you.

How Google My Business Helps Local SEO

A properly managed GMB profile directly impacts local search rankings. Here’s how:

1. Improves Local Search Visibility

Businesses with optimized GMB profiles appear in Google’s Local Pack, which shows the top three business listings for location-based searches like:

"Best coffee shop near me"
"Plumber in London"
"Martial arts classes in Bexley"

2. Boosts Website Traffic & Leads

Google Business Profile helps convert searchers into customers by displaying direct contact options like click-to-call, directions, and website visits.

3. Enhances Trust & Credibility

Customer reviews and ratings play a crucial role in building trust. 92% of customers read online reviews before making a decision. A strong review profile improves credibility and conversion rates.

4. Drives Foot Traffic

For brick-and-mortar stores, a Google My Business listing ensures customers can easily find directions to your location, making it a key driver of foot traffic.

5. Boosts Google Ads Performance

When running Google Ads for local businesses, linking your GMB profile improves ad relevance and enhances conversions with location extensions.

How to Optimize Your Google My Business Listing for Local SEO

Step 1: Claim and Verify Your Listing

Go to Google Business Profile
Sign in with your Google account
Enter your business name and details
Choose a category that best describes your business
Verify your business via postcard, phone, or email

Step 2: Complete Your Profile

✔ Accurate NAP Information – Ensure your Name, Address, and Phone number match exactly across all platforms.
✔ Business Categories – Choose primary and secondary categories relevant to your industry.
✔ Business Description – Write a compelling 750-character description including important keywords.
✔ Opening Hours – Keep them updated, including holiday hours.
✔ Website Link & Appointment Booking – Add relevant links to drive traffic.

Step 3: Add High-Quality Photos & Videos

📸 Upload at least 5-10 images showcasing your business, products, and team.
📹 Videos under 30 seconds increase engagement and trust.

Step 4: Get & Manage Customer Reviews

🌟 Encourage happy customers to leave Google reviews.
📝 Respond to all reviews (both positive & negative) to show engagement.
⚡ Use keywords in responses to boost local SEO.

Step 5: Publish Google Posts Weekly

Google Posts act like mini blog updates in your listing. Share:
✔ Business updates and promotions
✔ Event announcements
✔ New product launches

Step 6: Use Google Business Messages

Enable the messaging feature to allow customers to contact you directly from search results.

Step 7: Track Performance with Google Insights

Monitor how customers find and interact with your business using GMB’s built-in analytics.

Real-Life Example: Conquest Martial Arts

Challenge: The martial arts school had an outdated website and weak local SEO, struggling to attract new students.
Solution: Rank Strikers optimized their GMB profile, added professional photos, and improved local citations.
Results:
✅ Doubled organic Google traffic
✅ 85% increase in website inquiries
✅ Ranking on page one for “jujutsu classes near me”

Why Choose Rank Strikers for GMB Optimization?

As a London-based Google Partner agency, we have helped numerous businesses dominate local search rankings. Here’s why clients trust us:

✔ Proven Results – Our strategies increase website traffic and conversions.
✔ Tailored SEO Plans – Custom solutions for every industry.
✔ Google My Business Experts – Full optimization, management, and review handling.
✔ Paid Ads Integration – Maximize reach with Google Ads and Local SEO.