How Conquest Martial Arts Grew Its Student Base with a High-Performing Website & SEO Strategy
CLIENT
Conquest Martial Arts
SERVICES
Website | SEO | Marketing Consultation
YEAR
2024 - Present
THE CLIENT
Conquest Martial Arts is a dedicated Jujutsu martial arts club based in South London, offering expert training for children and adults. Their goal is to provide high-quality martial arts instruction while fostering discipline, confidence, and physical fitness in their students. However, their online presence was not reflecting the excellence of their training, limiting their ability to attract new students.
THE CHALLENGE
Before working with Rank Strikers, Conquest Martial Arts had a website built on Wix by an external agency. However, the website had several issues:
Poor design that did not align with the brand’s identity.
A weak SEO structure, resulting in low search engine rankings.
Minimal traffic and lack of inquiries from potential students for years.
Lack of high-quality images and videos to showcase the school and its offerings.
The primary goal was to create a website that would not only look professional but also attract and convert local audiences searching for Jujutsu classes in South London mainly targeting Sidcup and Bexley.
OUR SOLUTION
To address these challenges, Rank Strikers’ Digital Marketing Consultant Vignes, developed a comprehensive digital marketing strategy that included:
Website Revamp: We built a brand-new website using Squarespace, ensuring it was visually appealing, user-friendly, and aligned with the school’s branding.
Content & Media Creation: We conducted a professional photoshoot and shot engaging video introductions, helping bring the school’s atmosphere to life online.
SEO Optimization: We researched and implemented SEO-driven content targeting key search terms like “Jujutsu classes near me,” “Jujutsu classes in Bexley,” and “Jujutsu classes in Sidcup.”
Local SEO & Social Media Updates: We optimised the website for local searches and updated the school’s Google My Business profile and social media pages to improve visibility.
Educational Blog Content: We created valuable, keyword-rich blog posts to enhance the website’s authority and attract organic traffic.
THE OUTCOME
Conversion rate reached 17.7%
With a fully optimised digital presence, Conquest Martial Arts now experiences a steady stream of inquiries and class sign-ups. As a result, all children’s and adult classes have reached full capacity, prompting the school to expand its schedule to accommodate new students. Looking ahead, the client aspires to establish a dedicated dojo space, and Rank Strikers is committed to supporting that goal through continued digital marketing strategies.
✅ Organic Google traffic more than doubled
✅ 85% increase in organic goal conversions
✅ 98% increase in new organic users
✅ Conversion rate reached 17.7%
✅ Page one rankings for high-intent keywords, including:
Jujutsu classes near me
Jujutsu classes in Bexley
Jujutsu classes in Sidcup
“Have nothing but praise for Vignes and his company. He has built me a website that now looks absolutely stunning. His knowledge of SEO and social media is 2nd to none. Since I've been working with him I have filled most of my jujutsu classes.
Working with him is an amazing experience.... 💯 Percent recommend him”
David Parker, Founder of Conquest Martial Arts
Ready to take your martial arts or fitness business to the next level?
Our proven digital marketing strategies helped Conquest Martial Arts double its organic traffic and fill every class. Let’s discuss how we can help you achieve the same success.
