Unleash Your Growth: The Advantages of Outsourcing Digital Marketing
In today's digital landscape, a strong online presence is no longer optional; it's crucial for survival. But for many startup founders and businesses, navigating the ever-evolving world of digital marketing can feel like scaling Mount Everest in flip-flops. That's where outsourcing digital marketing comes in, offering a strategic ascent route to marketing success.
Before you dismiss it as a risky shortcut, let's delve into the 7 key advantages that outsourcing a digital marketing services can bring to your business.
Why outsource? The benefits are numerous, like:
1. Accessing Specialized Expertise: Forget juggling SEO, social media, and content creation while running your business. Outsourcing grants you access to a team of digital marketing ninjas, each honed in their specific field. Imagine having an SEO guru, a social media whiz, and a content maestro all working for you, not just one jack-of-all-trades trying to cover everything.
The two most outsourced marketing activities are Writing 44% and Design 41% as per Ascend2 2015 study.
2. Cost-Effectiveness: Building and maintaining an in-house digital marketing team can be expensive. You need salaries, benefits, software, and training. Outsourcing lets you tap into specialized skills without the hefty overhead costs. You pay for specific services, only when you need them, making your marketing budget sing or working with partners like Rank Strikers on a retainer basis will cut down your cost drastically.
Average salary for Digital Marketing Team in the UK:
Digital Marketing Manager: £85k per year
Mid-senior PPC or campaign manager: £50k per year.
Social Media Manager: £45k
Midweight Designer Designer: £35k
Content Writer: £35k
3. Scalability and Flexibility: Need a quick SEO boost for a seasonal campaign? Want to expand your social media reach overnight? Outsourcing provides the agility to scale your marketing efforts up or down, depending on your needs and budget. No more hiring and firing based on campaign fluctuations.
4. Time Freedom: Running a business is demanding enough without the constant drain of managing every digital marketing pixel. Outsourcing frees up your precious time to focus on what you do best, while skilled professionals handle the marketing complexities. Imagine reclaiming those hours for product development, sales calls, or simply taking a well-deserved breath.
5. Access to Global Talent: The world is your oyster when you outsource. You can tap into a pool of talent beyond your geographic borders, finding the perfect specialists regardless of their location. This opens doors to fresh perspectives, diverse skillsets, and even potential cost savings. There are website like Fiverr, Upwork & Freelancer can help you in searching for affordable freelancers around the world.
6. Stay Ahead of the Curve: Digital marketing is a dynamic beast, constantly evolving with new trends and algorithms. Keeping up can be exhausting. Outsourcing puts the burden of staying ahead of the curve on your agency's shoulders. They'll research, analyze, and adapt your strategies to ensure you're always one step ahead of the competition.
7. Measurable Results: A good agency thrives on data-driven results. They'll track every click, like, and conversion, providing you with clear insights into your campaign's performance. This allows you to refine your strategy, optimize your spending, and maximize your return on investment.
Competitive advantage of data-driven marketing:
Customer Loyalty: 48%
New Customers:43%
Customer Retention: 41%
Brand Loyalty: 23%
Profitability: 31%
Source: Forbes Insights 2020
Conlusion: Outsourcing digital marketing service isn't just about handing over tasks; it's about partnering with a team of experts who can propel your business growth. So, shed the flip-flops and grab a sturdy climbing rope. By embracing the advantages of outsourcing, you can conquer the digital marketing Everest and reach new heights of success.
Ready to take the plunge? Here are some tips for finding the right outsourcing partner:
💡 Define your needs and goals clearly. What do you want to achieve with your digital marketing?
💡 Communicate openly and build trust. Be clear about your expectations and maintain a close working relationship.
💡 Track your results and adjust your strategy as needed. Data is your friend – use it to optimize your campaigns for success.
Remember: Choosing the right agency or digital marketing consultant is key. Do your research, ask questions, and find a partner that aligns with your goals and values. With the right team on your side, outsourcing can be the springboard that launches your business to the next level.
Ready to scale your digital marketing success?
If you need any help in reviewing your existing marketing strategy or need any help in building your brand or generating leads to your business please feel free to schedule a discovery call with one of our experts today.
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